What I actually do and
how I do it.
I work with businesses in Dubai and beyond on paid advertising, organic growth, and the digital foundations that make it all work websites, UX, and web apps included. Not all at once for everyone, but all available depending on what you actually need.
Not sure which service fits your situation? Start with a free audit I'll tell you exactly where the gaps are before we discuss anything else.
Meta Ads (Facebook & Instagram)
Most businesses running Meta Ads are either targeting too broadly, using creatives that don't match their audience, or burning retargeting budget on people who were never going to buy. I fix all three. From account structure to creative testing to full-funnel setup I handle the whole thing, and I stay on it until the numbers actually improve.
What's Included:
- Full account audit and restructure
- Audience research and segmentation
- Creative testing static, video, carousel
- Retargeting and lookalike setup
- Weekly performance reporting
Google Ads & PPC
Google Ads done badly is one of the fastest ways to lose money in marketing. Done right, it's one of the most reliable sources of high-intent traffic you'll find. I set up Search, Shopping, YouTube, and Performance Max campaigns built around what people are actually searching for not just keywords that look good on paper.
What's Included:
- Keyword research and competitor analysis
- Search, Shopping, Performance Max (Pmax) campaign setup
- Negative keyword management
- Conversion tracking and attribution
- Bid strategy and budget optimization
Social Media Management (SMM)
Paid ads work harder when your organic presence backs them up. Someone clicks your ad, visits your profile, sees no activity for three months, and leaves. That's a lost conversion that didn't need to happen. I help you build a consistent presence that supports your paid strategy content, posting cadence, and community engagement all handled.
What's Included:
- Content strategy and monthly calendar
- Copywriting and visual direction
- Organic growth tactics
- Engagement management
- Monthly performance report
UI/UX Design
You can run perfect ads and still lose customers the moment they land on your website. Confusing layouts, slow load times, unclear calls-to-action these kill conversions quietly. I design interfaces that are clean, intuitive, and built around how real users actually behave not how we think they should.
What's Included:
- User experience research and audits
- Wireframing and prototyping
- Conversion rate optimization (CRO)
- High-fidelity visual design
- Handoff-ready design files
Web Development
A slow, outdated, or hard-to-navigate website will undercut even the best campaigns. I build custom websites that load fast, look sharp on every device, and are built with SEO baked in from the start not bolted on after the fact. WooCommerce eCommerce builds included.
What's Included:
- Custom website design and development
- Mobile-first responsive builds
- eCommerce (WooCommerce) setup
- Page speed and Core Web Vitals optimization
- On-page SEO foundation
Web App Development
Sometimes a standard website isn't enough. If your business needs a custom dashboard, a client portal, a booking system, or any kind of interactive tool I build web applications that are secure, scalable, and actually do what they're supposed to do without breaking six months later.
What's Included:
- Custom Software Architecture
- Database Design & Management
- Secure User Authentication
- API development and third-party integrations
- Ongoing maintenance and support
Not sure where your ads are losing money? Let me take a look for free.
Before any paid engagement, I offer a free audit for businesses that are already running Google or Meta Ads. No pitch, no pressure. I go through your account, tell you what's working, what isn't, and what I'd change and you take that information wherever you want. If we end up working together, great. If not, you still walk away with something useful.
Google Ads Account Review
Campaign structure, bidding strategy, wasted spend, quality scores, and conversion tracking accuracy.
Meta Ads Account Review
Ad set structure, audience overlap, creative fatigue, funnel coverage, and attribution setup.
Landing Page & Funnel Check
Where people drop off after the click page speed, messaging alignment, CTA clarity, and mobile experience.
Competitor Ad Research
What your competitors are running right now messaging angles, offers, and creative formats that are getting traction.
Honest disclaimer: This is a genuine audit, not a 10-minute glance before a sales call. I spend real time on it. That's why I ask for a short intake form first so I'm looking at the right things for your specific business, not giving generic feedback.
Just starting out? Let's talk through it before you spend anything.
If you're new to paid advertising or thinking about launching your first campaign, a free 30-minute consultation is the right place to start. We'll go over your business, your goals, what platforms make sense, and what a realistic budget looks like for your market. No obligation, no hard sell just an honest conversation that saves you from making expensive beginner mistakes.
- Which ad platforms actually make sense for your business and audience
- Realistic budget expectations for your market and goals
- What good results look like at your stage and how long to expect before seeing them
- Whether you're ready to run ads or need to fix something first (landing page, offer, tracking)
- Any quick wins you can act on straight away
Already running ads? Get them audited.
Starting fresh? Let's talk first.
Either way, the first step is free. Pick whichever fits where you are right now.
Prefer to just reach out directly?