I am Mubin Shaikh, a Meta Ads freelancer in Dubai. Meta Ads is paid advertising across Facebook and Instagram, run as a full funnel from the first impression through to a lead or a sale rather than chasing reach for its own sake. I run it for businesses across Dubai under UAE Trade Licence No. 1618922 and Social Media Advertiser Permit No. 475238. Your Facebook and Instagram ads should be bringing in enquiries. If they are not, something in the setup is wrong, and I will tell you exactly what before I touch a thing.
Most people offering Facebook and Instagram ads in Dubai cannot show you a trade licence or a permit to run ads. I hold both, so you get proper invoices, a real contract, and no account risk landing on you.
I am also Meta Ads certified, so I am not learning the platform on your budget.
These are the four things I hear most from Dubai businesses before they hand me the account. None of them are unusual. They are what happens when a campaign is built without a real strategy or left running without anyone optimising it.
Budget goes out and leads do not come in, or the leads that arrive are the wrong ones entirely. Usually a targeting or offer problem, sometimes a tracking one.
Every month it costs more to get the same number of enquiries. That is creative fatigue, audience saturation, or a funnel with only one layer.
Almost always the setup: wrong campaign objective, wrong audience, or ads that did not match the landing page. The platform works when the build is right.
Reports full of impressions and reach but nothing tied to real leads or revenue. If you cannot see cost per lead, you cannot manage it.
It is the full account: audit, strategy, funnel build, creative testing, tracking and reporting across Facebook and Instagram. Here is what each part looks like.
I go through your existing campaigns and find where the money is going: audience overlap, wrong bid strategies, ad sets that are dragging the whole account down. Most accounts have waste that can be recovered before spending more.
Cold audiences, warm retargeting and lookalikes built around how people in Dubai actually buy, not a generic global audience. This is where most of the result comes from.
Static images, video and carousels tested systematically against each other so you always know what is working and can scale it with confidence rather than guessing.
Awareness at the top, consideration in the middle, conversion at the bottom. Most accounts that plateau only have one layer. The funnel is what keeps cost per lead down as you scale.
Proper event setup through the Pixel and Conversions API so every lead, purchase and enquiry is tracked accurately. No more guessing which ad brought in which client.
No vanity metrics. Clear numbers on cost per lead and ROAS, and what we are doing next, in plain language.
The work clusters in a handful of Dubai sectors where I know the buyer behaviour and what actually converts on Meta.
Off-plan property, rental leads and developer campaigns built for the Dubai market, where lead quality matters far more than lead volume.
Product sales, catalogue and retargeting campaigns focused on ROAS for Shopify, WooCommerce and custom stores.
Car rental, hospitality and high-end services that need precise targeting rather than mass reach.
Lead generation for services, SaaS and enterprise solutions. Meta works for B2B when the objective and audience are set up correctly.
Restaurants, clinics, salons and retail running local awareness and footfall campaigns built properly for Dubai.
Building from zero: audience research, creative testing and finding product-market fit through paid social before scaling spend.
Most underperforming Meta accounts in Dubai share the same handful of issues. This is what I check first.
| The problem | Why it is costing you |
|---|---|
| Wrong campaign objective | Meta optimises for the wrong action, so leads never come |
| Pixel or Conversions API not set up | You cannot see or optimise toward real results |
| Audiences overlapping | Your own ad sets compete and push costs up |
| One funnel layer only | No retargeting, so cost per lead climbs and plateaus |
| Stale creative | Frequency rises, performance falls, nobody refreshes it |
| Ads not matching the landing page | Clicks arrive, the page does not convert, budget wasted |
I work mostly with SMEs, startups, ecommerce brands and service businesses in Dubai spending between AED 10,000 and AED 200,000 a month on Meta. If you have been looking for a Facebook Ads freelancer in Dubai or an Instagram Ads freelancer in Dubai who will be straight with you, this fits. Below roughly AED 10,000 a month there is not enough data to test creative and audiences properly, and I will say so rather than take the retainer.
The first 90 days follow the same shape. The order is deliberate.
I review your campaigns, tracking, audiences and creative to find what is wasting money and what is worth keeping.
Tracking and the Pixel go in first, then the funnel, audiences and creative testing framework, built around your business.
The first 30 to 60 days are about finding winning audiences and creative. Test broadly, cut losers fast, scale winners.
Once there are clear winners I scale them at a pace the account can handle, without breaking what works or fatiguing the creative.
It depends on your offer, your margins, your creative and your tracking. The patterns I see most often, as patterns and not promises:
Your ad spend is separate, stays in your own account, and is billed by Meta directly. I do not take a percentage of spend.
Meta Ads management starts at AED 4,999 a month for a single channel with a focused scope. Most clients running Meta plus one other channel sit on Gold at AED 7,499. Your ad spend is separate, stays in your own account, and is billed by Meta directly. I do not take a percentage of spend, so there is no reason for me to push your budget higher than it should be.
If your Facebook and Instagram ads are running and the leads are not, message me on WhatsApp. Tell me what you sell and what you are spending, and I will review the account and tell you straight where it is leaking, whether or not you hire me. If there is nothing to fix, I will tell you that too.
