I am Mubin Shaikh, a lead generation freelancer in Dubai. Lead generation is the work of turning marketing budget into actual enquiries, the calls, WhatsApp messages and form submissions a business can follow up and close, rather than just clicks and impressions. I do it for businesses across Dubai under UAE Trade Licence No. 1618922 and Social Media Advertiser Permit No. 475238. The difference that matters here is focus on the outcome. Plenty of people can get you traffic. The job is getting you qualified enquiries at a cost that makes sense, and making sure none of them slip through the cracks between the ad and your phone.
Tell me what you sell and what a customer is worth to you, and I will tell you straight where the system is leaking, whether or not you hire me.
It is a complete system, not a single tactic: the right traffic, a page built to convert it, and tracking that captures every enquiry. Most businesses think lead generation is just running ads. It is not. Ads bring the traffic, but a lead only happens when that traffic lands on a page that persuades, with an offer worth responding to and a way to get in touch that takes seconds. Then every enquiry has to be tracked, so you know which campaigns actually produce customers and which just spend money. Lead generation is all of those parts working together. A weak link anywhere, a slow page, a buried WhatsApp button, no tracking, breaks the whole thing.
Most lead generation services in Dubai run your ads and stop there, then blame your business when the leads do not convert. I am licensed, so you get proper invoices and a real contract, but the bigger difference is that I own the whole chain.
Because I also build the landing pages and run the ads across every channel, I can fix the part that is actually broken instead of pointing at someone else. The whole system is built around one thing: enquiries you can close, tracked so you know exactly what they cost.
Four parts have to work together: traffic, an offer, a page that converts, and tracking. Here is what each one does.
Paid ads on the channels where your buyers are, Google for people actively searching, Meta and TikTok for people who match your customer profile. The traffic has to be the right people, not just a lot of people. Each channel is covered in depth on its own page.
A reason to get in touch now: a free consultation, a quote, a clear benefit. Traffic without a compelling offer just bounces. This is where a lot of campaigns quietly fail.
A focused landing page that loads fast, says the right thing, and makes getting in touch effortless. Sending paid traffic to a homepage wastes most of it. A dedicated page almost always wins.
WhatsApp, call and form tracking, so every enquiry is logged and tied to the campaign that produced it. Without tracking you cannot tell which spend makes customers, and you end up cutting the wrong campaigns.
It is the whole system, built and run end to end: strategy, ads, landing page, tracking and optimisation. Here is what each part means.
We define who you are targeting, which channels reach them, and what offer will make them act. The plan comes before the spend.
Ads built and run across the right channels, with the targeting, copy and bids that bring qualified enquiries rather than cheap clicks.
A conversion-focused page for the campaign, with WhatsApp and call buttons front and centre, built to turn the click into an enquiry.
Proper tracking of every call, WhatsApp message and form, tied back to the campaign, so cost per lead is always clear.
Ongoing testing focused on one number that matters: what each qualified enquiry costs. Cut what is expensive, scale what is cheap.
How many leads, from where, at what cost, in plain language. No vanity metrics, just the enquiries and what they cost.
Lead generation suits any business that runs on a steady flow of enquiries and can follow them up. These are the Dubai businesses I work with most.
Clinics, consultancies, law firms, trades and home services in Dubai, where a single new client is worth far more than the cost of generating the enquiry.
Developers and agents who need a consistent pipeline of buyer and tenant leads, with quality managed so the sales team is not chasing time-wasters.
Company formation, visa and PRO services in Dubai that depend on a steady flow of qualified enquiries from people ready to act.
Businesses where each lead is valuable enough to justify proper targeting, tracking and follow-up.
Most businesses not getting leads in Dubai share the same handful of broken links. This is what I check first.
| The problem | Why it is costing you |
|---|---|
| Ads sent to the homepage | No focused page, so most of the traffic bounces |
| No or broken lead tracking | You cannot tell which spend makes customers |
| Weak or unclear offer | No reason to act now, so people do not |
| Contact buried or slow | Ready buyers give up before they reach you |
| Targeting too broad | Lots of clicks, few that are the right people |
| No follow-up on enquiries | Leads come in and go cold before anyone replies |
For most Dubai businesses I recommend at least AED 10,000 to AED 12,000 a month in actual ad spend, since lead generation is driven by paid ads. The right number depends on what a customer is worth to you and how competitive your market is. A business where one client is worth AED 50,000 can justify far more per lead than one selling a low-value product. That ad spend is paid directly to the platforms, separate from my management fee. I would rather set a realistic budget than take one too small to produce a steady flow of enquiries.
The first 90 days follow the same shape. The order is deliberate.
We define the target, the offer and the channels, and I review anything you are already running to find what is wasting money and what is worth keeping.
Tracking goes in first, then the landing page and the campaigns, all built around producing enquiries rather than clicks. Every part is connected so nothing leaks.
The first 30 to 60 days are about finding what produces leads cheaply. Test offers, audiences and creative, cut what is expensive, scale what works.
Once the cost per lead is stable and profitable, I scale the spend at a pace that keeps lead quality up, so you get more enquiries without them getting worse.
It depends on your offer, your market, what a customer is worth and how fast you follow up. The patterns I see most often, as patterns and not promises:
Your ad spend is separate, stays in your own accounts, and is billed directly by the platforms. I do not take a percentage of spend.
Lead generation management starts at AED 4,999 a month, covering the strategy, campaigns, tracking and optimisation. A landing page, if you need one built, is a one-off on top, or it can be included in a fuller package. Your ad spend is separate, stays in your own accounts, and is billed directly by the platforms. I do not take a percentage of spend, so I have no incentive to push your budget higher than it needs to be to hit your cost per lead.
If you are spending on ads but the enquiries are not coming, or coming too expensive, message me on WhatsApp. Tell me what you sell and what a customer is worth to you, and I will tell you straight where the system is leaking and what it would take to fix it, whether or not you hire me.
