Starting out in Mumbai
I started my career in Mumbai at CoinDCX, one of India's largest crypto exchanges, where I got my first real exposure to performance data, paid campaigns, and what it means to market in a fast-moving, heavily regulated industry. It was a good introduction high stakes, fast feedback loops, and no room for vague thinking.
From there I moved to FlexiLoans, a fintech lending platform, where things got more serious. I was running mobile app acquisition campaigns on Google and Meta, managing 10+ affiliate partners, and tracking every step of the loan funnel. That's where I stopped thinking like a campaign manager and started thinking like someone responsible for actual business outcomes. One initiative I ran there generated Rs. 1.5 crore in new mobile-originated loan business.
Moving to Dubai
In September 2025, I moved to Dubai to join AeroSmart a GCC-based aviation and smart enterprise solutions company. It's a different world from fintech. The budgets are larger, the sales cycles are longer, and you're targeting B2B decision-makers across GCC and African markets on LinkedIn alongside running B2C campaigns on Meta and Google.
I built the entire paid media setup from scratch Google Ads, Meta, LinkedIn, conversion tracking, GA4, GTM, Power BI dashboards. Currently managing AED 150,000–175,000 a month in ad spend, consistently generating AED 15M+ in monthly business. It's also the role that sharpened my SEO thinking, leading to 35% new organic business over three consecutive quarters.
The freelance side
Outside my full-time role, I work with a small number of freelance clients real estate, luxury car rental, and finance businesses in Dubai and India. These are projects I take on because they genuinely interest me and because the constraints of working with smaller budgets keep me sharp in ways that big-budget corporate accounts don't always.
I've worked with Masterkey Luxury Car Rental, Rotana Luxury Car Rental, Robin Malik Properties, and BuddyLoan businesses where you're accountable to a business owner directly, not a layer of stakeholders, and results matter immediately.