I am Mubin Shaikh, a Google Ads freelancer in Dubai. Google Ads management is the work of planning, running and optimising paid campaigns on Google Search, Shopping, Display, YouTube and Performance Max so they bring leads and sales rather than just clicks. I run it for businesses across Dubai under UAE Trade Licence No. 1618922 and Social Media Advertiser Permit No. 475238. You work with me directly. The person auditing your account, writing the ads and reading the numbers every week is the same person writing this, not a junior on their fourth account that morning.
Two things most Dubai freelancers cannot show you: a trade licence and a permit to run ads. I hold both, which means proper invoices, a contract that stands up, and no account risk landing on you because someone unlicensed touched your campaigns.
I am also Google Ads certified, so the platform mechanics are not something I am learning on your budget.
It covers the full account: strategy, build, tracking, optimisation and reporting, across whichever Google channels fit your business. Here is what each part looks like.
Google Search ads put you in front of people actively searching for what you sell. I build tight keyword themes around real buyer intent in Dubai, write ad copy that matches the search, and add the negative keywords that stop your budget leaking on the wrong queries.
Shopping ads show your product, price and image directly in results, which is where most ecommerce budget should sit. I set up and optimise the Merchant Center feed, because a clean feed quietly does half the work in Shopping.
Performance Max runs across Search, Shopping, Display, YouTube and Gmail from a single campaign. It is powerful and easy to waste money on. I feed it the right assets, audience signals and exclusions so it works for you rather than spending freely on autopilot.
Display and remarketing put you back in front of people who already visited but did not convert. Used well it is cheap, high-intent traffic. Used badly it is banner spam, so I keep it tightly targeted.
YouTube advertising is video that runs before and around content people are already watching. It is strong for awareness and for retargeting warm audiences with a clear offer.
Most underperforming accounts in Dubai share the same leaks. This is what I check in the first few days before adding a single dirham to the budget.
| The problem | Why it is costing you |
|---|---|
| Broad match with no negatives | Budget drains on searches that will never buy |
| No or broken conversion tracking | You cannot optimise toward sales you cannot measure |
| Maximise Clicks on a lead campaign | You pay for traffic instead of leads |
| Homepage used as the landing page | Visitors arrive with no clear next step and bounce |
| One campaign carrying every keyword | No clean data on what actually converts |
| Smart campaigns left on default | Google spends easily, you control little |
Google gives every advertiser the same machine learning, Smart Bidding and Performance Max. The difference is not access to the tools, it is who is steering them. Automation is good at finding more of what is already working and very good at spending money. It does not know that one lead source sends tyre-kickers and another sends buyers.
That judgement is the job. I let Google's automation do the heavy lifting and I make the decisions it cannot.
I work mostly with service businesses and ecommerce stores in Dubai spending between AED 10,000 and AED 200,000 a month on Google Ads. If you have been looking for a Google Ads freelancer in Dubai or a freelance Google Ads expert in Dubai who will be straight with you, this fits. An SME, startup or ecommerce brand that wants one accountable person on the account is exactly who I work best with. If your budget is below roughly AED 10,000 a month there is not enough data to optimise properly, and I will tell you that rather than take the retainer.
The first 90 days follow the same shape. The order is deliberate.
I go through your existing campaigns, tracking, landing pages and history to find what is wasting money and what is worth keeping. Most accounts have recoverable spend before any increase.
Tracking goes in first, then campaign structure, keywords, audiences and ad copy built around your business. Data you cannot trust is worse than no data.
The first 30 to 60 days are about finding winners. Several variables at once, losers cut quickly, budget moved to what works.
Once there are clear winners I scale them at a pace the account can absorb, without breaking what is working.
It depends on your offer, your margins, your tracking and your market. The patterns I see most often are these, offered as patterns and not promises.
Your ad spend is separate, stays in your own account, and is billed by Google directly. I do not mark it up or take a percentage of spend.
Google Ads management starts at AED 4,999 a month for a single channel with a focused scope. Most clients running Google plus one other channel sit on Gold at AED 7,499. Your ad spend is separate, stays in your own account, and is billed by Google directly. I do not mark it up or take a percentage of spend, so there is no incentive for me to push your budget higher than it should be.
If your Google Ads are running and the numbers are flat, message me on WhatsApp. Tell me what you sell and what you are spending, and I will look at the account and tell you straight where it is leaking, whether or not you hire me. That is the offer.
