I am Mubin Shaikh, a PPC freelancer in Dubai. PPC, pay-per-click, is paid advertising where you pay only when someone clicks, run across Google Search, Microsoft Ads and paid social, and built to bring leads and sales rather than just traffic. I manage it for businesses across Dubai under UAE Trade Licence No. 1618922 and Social Media Advertiser Permit No. 475238. PPC is the fastest way to put your business in front of people actively looking to buy, but it is also the fastest way to waste money if the tracking is wrong or the targeting is loose. I fix that first, before a dirham goes out the door.
PPC is any paid advertising where you pay per click, and it runs across search engines and social platforms. The biggest channel by far is Google Ads, which covers Search, Shopping, Performance Max, Display and YouTube. Microsoft Ads, running on Bing, reaches an audience that is often older and less competitive, which can mean cheaper clicks. Paid social on Meta and TikTok is also pay-per-click in effect. Most Dubai businesses should not run all of these at once. The job is picking the channels where your buyers actually are and where the maths works, then running those properly rather than spreading a budget thin across all of them.
Most people running PPC in Dubai cannot show you a trade licence or a permit to advertise. I hold both, so you get proper invoices, a real contract, and no account risk landing on you.
I am Google Ads certified and Meta Ads certified, which covers the main PPC platforms, so I am not learning the mechanics on your budget. And because I do not take a percentage of your ad spend, I have no reason to push your budget higher than it should be.
The right ones depend on where your buyers are and what you sell, but here are the channels I work across and what each is best for.
The biggest PPC channel and the right starting point for most businesses, because it catches people actively searching for what you offer. Search, Shopping, Performance Max, Display and YouTube all sit here. This is covered in full depth on my Google Ads page.
Often overlooked, which is exactly why it can be cheaper. The audience skews older and more corporate, and competition is lower, so cost per click is frequently below Google for the same terms. Worth running for the right business as a complement to Google.
Paid social is pay-per-click in effect and works well for demand generation, getting in front of people who are not searching yet but fit your customer profile. Covered in depth on my Meta Ads and TikTok Ads pages.
It is the full picture across whichever channels fit: audit, tracking, strategy, build, optimisation and reporting. Here is what each part means.
If you are already running PPC, I find where the budget is leaking across every active channel: wrong match types, missing negatives, broken tracking, the wrong campaign objectives. Most accounts have recoverable spend before adding more.
Before anything else, I make sure every click, lead and sale is tracked accurately across platforms. PPC without reliable tracking is just spending money and hoping, and it is the single most common thing I find broken.
Choosing the right channels for your business, then the right keywords, audiences and bids within them, built around real buying intent in Dubai rather than a tool's guess.
Properly structured campaigns with ad copy that matches the search, and negative keywords that stop your budget leaking on the wrong queries.
Continuous testing, cutting what does not work and scaling what does. PPC is not set and forget, it needs a hand on it to keep cost per lead down.
Spend, clicks, leads, cost per lead and return, across all channels in one place, in plain language. No vanity metrics.
PPC works best for businesses where people actively search for what you sell, or where you can profitably buy attention. These are the Dubai businesses I work with most.
Clinics, consultancies, trades and professional services in Dubai where a single new client is worth far more than the cost of the clicks to get them.
Online stores using Shopping and Performance Max to put products in front of ready buyers, with return on ad spend as the measure.
Companies that live on a steady flow of enquiries, where PPC with proper WhatsApp and call tracking delivers leads on demand.
Businesses in crowded Dubai sectors that need to show up the moment someone searches, rather than waiting for SEO to build.
Most underperforming PPC accounts in Dubai share the same handful of leaks. This is what I check first.
| The problem | Why it is costing you |
|---|---|
| No or broken conversion tracking | You cannot optimise toward results you cannot measure |
| Broad match with no negatives | Budget drains on searches that will never buy |
| Wrong bidding strategy | You pay for clicks instead of leads |
| Traffic sent to the homepage | Visitors arrive with no clear next step and leave |
| One channel doing everything | No clean read on where the budget works hardest |
| No landing page testing | The ads work but the page wastes the click |
For most Dubai businesses I recommend at least AED 10,000 to AED 12,000 a month in actual ad spend for local lead generation, and closer to USD 5,000 a month for ecommerce. Below that there is not enough data to test and optimise properly, and I would rather say so than take a retainer I cannot move. That figure is ad spend, paid directly to the platforms, separate from my management fee. The right starting budget also depends on how competitive your terms are, since some Dubai sectors have much higher click costs than others.
The first 90 days follow the same shape. The order is deliberate.
I review your existing PPC across every channel, plus tracking and landing pages, to find what is wasting money and what is worth keeping. Most accounts have recoverable spend before any increase.
Conversion tracking goes in first, then campaign structure, keywords, audiences and ad copy, built around your business. Data you cannot trust is worse than no data.
The first 30 to 60 days are about finding winners. Several variables at once, losers cut quickly, budget moved to what works and to the channels that perform.
Once there are clear winners I scale them at a pace the account and the channel can absorb, without breaking what works.
It depends on your offer, your margins, your tracking and how competitive your market is. The patterns I see most often, as patterns and not promises:
Your ad spend is separate, stays in your own accounts, and is billed directly by Google, Microsoft or Meta. I do not take a percentage of spend.
PPC management starts at AED 4,999 a month for a single channel with a focused scope. Most clients running two channels sit on Gold at AED 7,499. Your ad spend is separate, stays in your own accounts, and is billed directly by Google, Microsoft or Meta. I do not take a percentage of spend, so there is no incentive for me to inflate your budget, which is a real difference from agencies that charge a percentage and quietly benefit when you spend more.
If your PPC is running and the leads are not coming, or you are not sure which channels are worth your budget, message me on WhatsApp. Tell me what you sell and what you are spending, and I will review the accounts and tell you straight where the money is leaking and where it should go, whether or not you hire me.
