Your Facebook & Instagram ads should be bringing in leads. If they're not something's wrong.
I'm Mubin Shaikh, a performance marketer based in Dubai. I run Meta Ads for businesses across the UAE and GCC real estate, eCommerce, B2B, luxury, and more. If your campaigns are burning budget without consistent results, I'll tell you exactly why and fix it.
Tell me about your business I'll take it from there.
Fill this in and I'll personally review it and reply within 24 hours. No automated responses, no assistant handoffs.
Sound familiar?
"We're spending but not seeing results"
Budget going out, leads not coming in or the leads that do come in are the wrong ones entirely.
"Our cost per lead keeps going up"
Every month it gets more expensive to get the same number of enquiries. Something's clearly not working.
"We tried Meta Ads before it didn't work"
Usually this means the setup wasn't right: wrong objective, wrong audience, or ads that didn't match the landing page.
"We don't know what's actually happening in our account"
Reports full of impressions and reach numbers, but no clear connection to actual revenue or leads.
These aren't unusual problems. They're what happens when campaigns are set up without a proper strategy, or when nobody's actively optimising them. That's exactly what I fix.
What a properly run Meta Ads account actually looks like
Full account audit & restructure
I go through your existing campaigns and identify exactly where money is being wasted: poor audience overlap, wrong bid strategies, underperforming ad sets that are dragging down the whole account.
Audience strategy & segmentation
Cold audiences, warm retargeting, lookalikes built properly around the buying behaviour of people in Dubai and the GCC, not generic global audiences.
Creative testing framework
Static images, videos, carousels tested systematically against each other so you always know what's working and can scale it confidently.
Full-funnel setup
Awareness at the top, consideration in the middle, conversion at the bottom. Most accounts only have one layer that's why they plateau.
Meta Pixel & conversion tracking
Proper event setup so every lead, purchase, or enquiry is tracked accurately. No more guessing which ad brought in that client.
Weekly reporting you can actually read
No vanity metrics. Clear numbers on cost per lead, ROAS, and what we're doing next explained in plain language.
Who I work with in Dubai & the GCC
Real estate developers & agents
Off plan property, rental leads, developer campaigns across Dubai, Abu Dhabi, and the wider GCC.
eCommerce brands
Product sales, catalogue ads, retargeting, ROAS focused campaigns for Shopify, WooCommerce, custom stores.
Luxury & lifestyle brands
Car rentals, hospitality, high-end services audiences that need precision targeting, not mass reach.
B2B companies
Lead generation for services, SaaS, and enterprise solutions Meta works for B2B when it's set up with the right objective and audience.
SMEs & local businesses
Restaurants, clinics, salons, retail local awareness and footfall campaigns done properly for the Dubai market.
Startups & new launches
Building from zero: audience research, creative testing, finding product-market fit through paid social before scaling.
What happens when Meta Ads are done right
"Within 60 days, CPA dropped by 40% and ROAS doubled. Mubin didn't just run the ads he rebuilt the entire funnel and creative strategy."
- eCommerce client, Dubai
"We had been running ads for months with no real leads. After the audit, Mubin identified three structural issues we had no idea about. Results improved within the first two weeks."
- Real estate agency, Dubai
Not sure where to start? Pick what fits best.
Free Meta Ads Audit
I'll review your account, identify what's wasting money, and send you a clear breakdown no pitch attached.
Claim Free AuditFree 30-Min Consultation
We'll talk through your business, your goals, and whether Meta Ads makes sense for you right now before you spend anything.
Book Free CallGet a Custom Proposal
Fill in the form below with your details and what you're looking for I'll come back with a tailored plan and pricing.
Send EnquiryStill thinking about it? Start with something free.
A free audit or a 30-minute call costs you nothing. If there's nothing to fix, I'll tell you that too.